Curriculum
university
Sales
Personal Selling and the Marketing Concept
Personal Selling and the Marketing Concept
Dive deep into this topic with our structured lesson path.
2 hours
Prerequisites
No strict prerequisites. You're ready to start!
Lesson Path
Lesson 1
The Definition and Evolution of Personal Selling
Lesson 2
The Marketing Concept and Value Creation
Lesson 3
Careers in Personal Selling: B2B vs. B2C
Lesson 4
Types of Selling Jobs and Sales Roles
Lesson 5
Trends in Selling: Technology and Buyer Empowerment