Curriculum
university
Public Relations
What Is Public Relations?
What Is Public Relations?
Dive deep into this topic with our structured lesson path.
2 hours
Prerequisites
No strict prerequisites. You're ready to start!
Lesson Path
Lesson 1
Defining PR and Distinguishing it from Marketing and Advertising
Lesson 2
The 'Publics' of Public Relations (Internal and External)
Lesson 3
The Four-Step PR Process (RPIE)
Lesson 4
Public Relations Specializations and Career Paths
Lesson 5
Corporate Social Responsibility and Reputation as Public Relations Goals