Curriculum
university
Marketing
Marketing: Creating and Capturing Customer Value
Marketing: Creating and Capturing Customer Value
Dive deep into this topic with our structured lesson path.
2 hours
Prerequisites
No strict prerequisites. You're ready to start!
Lesson Path
Lesson 1
Needs, Wants, and Demands
Lesson 2
Marketing Management Orientations (Production, Product, Selling, Marketing, Societal)
Lesson 3
Customer Relationship Management (CRM) and Customer Equity
Lesson 4
The Marketing Mix and the 4 Ps
Lesson 5
Customer Value, Satisfaction, and Loyalty
Lesson 6
Ethical Marketing